Archipelag Pokoleń

Archipelag Pokoleń (Archipelago of Generations) is a series of lectures for people over 50 years old whose aim is to stimulate people – intellectually and socially – who are approaching retirement age. The main goal of these activities is to keep senior citizens socially active after leaving the workforce. My design approach was to deliberately forget about the iconography associated to the elderly. A dynamic logo signifies the rich selection of activities offered to participants.