La Vanille is a bakery located in the center of Warsaw specializing in cupcakes. The owners wanted the place to be chic and modern. To build a classy identity I limited the visual means to a minimum. The overall identity relies just on black and white colors and a modern typeface. The packaging was designed to make a set of cupcakes the perfect gift. Boxes made out of a good-quality thick white stock, with little branding resembled rather a luxury brand than a regular bakery. The tray inside the box is made out of super glossy black paper making the colors of the cupcakes stand out.
The logo was designed by White Cat Studio.